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INDIAGLBALBUSINESSOnlinePrintEventsPublishedbyDecember2014DIGITALINDIAINSIGHTS2014Page8HOTSPOTGettingsmartaboutsmartcitiesDigitalIndiaAparadigmshiftforgovernanceDigitalIndiaAwidersocioeconomicimpactbyAshokMalikANALYSISOPINIONPage12Page14Page26DigitalIndiaisaboutimprovinglivesRaviShankarPrasadSPECIALEDITIONUS-IndiaStrategicDialougeSeries www.indiaincorporated.comwww.indiaincorporated.comForbusinessdevelopmentopportunitiespleaseemailinfoindiaincorporated.comLondon4402078732386India9107940063339IndiaIncorpindiaincorporatedcompanyindia-inc..OnlinePrintEventsContentHubnarratingIndiasglobalisationstorytotheworldBespokeprintpublicationforIndiaInvestmentConclavesdesignedfordecisionmakersOnlinePrintEventsOnlinePrintIncisiveinternationalanalysisintopoliciesthatimpactIndiasglobalisationjourneywww.indiaincorporated.compolicy-exchange.htmlOnlineAfocusonIndianinvestmentsoverseasandtheirimpactPrintProgrammesfocusedoncrossborderdealowstradeandinvestmentopportunitiesEventsIndiaInvestmentConclaves PUTTINGITINCONTEXTDigitalIndiaforaDigniedIndiaEarlierthisweekIwasspeakingwithAlastairCampbellformerBritishPrimeMinisterTonyBlairsspokesman.AlastairiswritingabooktitledWinningthatfeaturesgloballyaccomplishedpersonalitiesfromallwalksoflifeandanalysesthefactorsthatmakethemwinners.HehasdedicatedanentirechapteronPrimeMinisterModiandhis2014electioncampaign.AlastairtoldmetheoverridingthemeabouttheIndianPMwasthatheisahabitualinnovatorespeciallyreferringtotheuseof3Dtechnologytocommunicatepoliticalmessages.AlastairgoesontomakecomparisonsbetweenModiandMercedesBenzbothareinnovatorsconsistentlyrecognisethevalueoftechnologyandareworld-beaters.Formetheuseof3Dtechnologygoesbeyondpoliticalcampaigninghoweverpotentthatwas.IndemonstrablybeingsomuchateasewithtechnologytherearemanymessagesthatthethencandidateModiandnowprimeministerthroughhisdriveforaDigitalIndiaconveys.Firstlythereisnothingtofearabouttechnology.Itisanenablerthathelpstoreachthemostdeprivedremotesectionsofsociety.SecondlybyhisownexamplePrimeMinisterModihasdemonstratedthatIndianscanpushtheboundariesofinnovationtobecomeworld-beaters-articulatingwhatcanorindeedwhatcantIndiasyouthachieveThirdlytechnologyisthegreatleveller.Itcanifdeployedwellhelpmillionswhopreviouslycouldonlyaspiremoveintothefastlaneofdevelopment.Theinternethasdemolishedthebarriersoninformationwhichwereearlierthepreserveoftheelitefew.E-learningandallthatthiscanentailwillIhopedemolishthesebarrierstosocialmobilityyetfurther.Thoughperhapsthechallengenowisbeingoverwhelmedbyinformationandunderwhelmedbytrueknowledge.Butthatsadiscussionforanotherday.Irecallthe1990s-thatsawtherstmajorwaveofIndianITcompaniesemergeontheglobalscene.ThetermusedratherdisparaginglyintheUKandUSAwasbody-shopping-wheretheWestwantedIndianITprofessionalsasmerebodiesandnotbrainsforrelativelymenialtaskssuchastheY2Kproblem.Agenerationhaspast.Indiahaschanged.HowIndiansviewtheworldalongwithworldsoutlooktoIndiansisfastchanging.ThereforeNewDelhisclarion-likecallforrapidprogresstoanIndiaunderpinnedbyinnovationenabledbytechnologyisnolongerseenaspie-in-the-sky.Howevermuchstillneedstobedone.IndianeedstodeneforitselfwhatactuallyaDigitalIndiameans.FormeithastomeanadignifedIndia.ThemassiveinvestmentexpectedindevelopingdigitallyenabledserviceshastofocusontakingIndiansoutoftheindignityofpovertyilliteracyanditmustbedonefastwithScaleSkillandSpeedtoborrowaphraseInthisquesttheUSAwithallitscapabilitiesisanaturalpartnerforIndia.IthereforewelcomeinitiativeslikesmartcitiesbutistherespaceforsmartvillagesinDigitalIndiatooThatsformethechallengeandtheopportunity.ManojLadwaPublisherCEOIndiaInc.manojladwawww.indiaincorporated.com.. CONTENTSGoogletorolloutinitiativestosupportPrimeMinistersvisionofDigitalIndiaGettingsmartaboutsmartcitiesDigitalIndiaAwidersocioeconomicimpactbyAshokMalikDigitalIndiaVisiontoFruitionbyDrArvindGuptaPage18Page12Page7Page26OPINIONHOSPOSECORFOCUS-IINDIAGLOBALBUSINESSTisspecialeditionofIndiaGlobalBusinessexplorestheDigitalIndiavisionfromvariousperspectivesandaimstotriggerdialoguetoplugintothisboldnewprogrammeoftheModigovernment.DigitalIndiaisaboutimprovinglivesIndiaInc.InterviewPage8 ChiefExecutiveManojLadwaSeniorEditorAditiKhannaChiefOperatingOfcerShamitGhoshEventsManagerDinaLadwaSalesAdvertisingJenniferFrancisOperationsDesignRajviSinghiProjectCoordinationNomitaShahDigitalMarketingExecutiveDarshanKhantGraphicDesignerAnkurSaxenaIndiaIncLimitedallrightsreserved.Reproductioninwholeorinpartwithoutourwrittenpermissionisprohibited.ViewsexpressedbyourcontributorsaretheirownanddonotnecessarilyrepresenttheviewspoliciesofIndiaInc.WhileeveryeffortismadetoachievetotalaccuracyIndiaInccannotbeheldresponsibleforanyerrorsoromissions.www.indiaincorporated.comOnlinePrintEventsAdvancedWirelesstechnologycanimprovepeopleslifeDigitalIndiaAparadigmshiftforgovernance19IndiaITtohikeupby2018DronestoaidinmakingDigitalIndiaarealityPage22Page14Page21SPECIALREPORTFEATUREANALYSISSNAPSHOTwww.indiaincorporated.com www.indiaincorporated.comwww.indiaincorporated.comForbusinessdevelopmentopportunitiespleaseemailinfoindiaincorporated.comLondon4402078732386India9107940063339IndiaIncorpindiaincorporatedcompanyindia-inc..OnlinePrintEventsIndiaInc.hascreateditsownDigitalIndiainitiativewhichtiesinwiththeIndia-USPartnershipHubtobringaseriesofonlineandofineactivites.ItexplorestheDigitalIndiavisionandtriggerdialoguetoplugintothisboldnewprogramme.OnlinePrintEventsProducedbyIndustryPartnerCo-hostedbyInassociationwithSupportedbyFriday5thDecember2014TajMansinghNewDelhiFollowtojoininthediscussionIndiaIncorpDigitalIndiaIndiaIncwww.indiaIncorporated.comwww.usa.indiaincorporated.comdigital-india December2014www.indiaincorporated.comDigitalIndiaVisiontoFruitionArvindhasover20yearsofexperienceinleadershippolicyentrepreneurialroles.HeisanactivememberofNASSCOMTiEFoundingMemberofISPiRT.HeisalsoanEisenhowerfellowforInnovation.CurrentlyheadingBJPsITcellhecanbeeasilydescribedasanEntrepreneurinHibernationanInnovationEvangelistTheBJPs2014electionmanifestomadeaboldpromisetothepeopleofIndiathatthevastarrayofopportunitiesthatproliferationoftechnologyofferscannotbejustforthefewbutmustreachthepoorestandmostdeprivedsectionsofIndiansociety.Inanutshellthepromisewasthattechnologywouldbeusedasakeyenablertodelivergoodgover-nancedevelopmentforallandthusimprovethelivesofmillionsofIndiansburdenedbypovertyandlackofopportunities.AndthePrimeMinisterNarendraModiandhisgov-ernmentdidnotdisappoint.Soonaftercomingtoof-cethenewBJPledgovernmentlaidoutanactionplanofhowthiswouldbeachievedinapragmaticfashionbyarticulatingthreeprimarystrandsdigitalinfrastructureasautilitytoeverycitizengovernanceandservicesondemandanddigitalempowermentofcitizens.InhisrstbudgettheFinanceMinisterArunJaitleyandhisteamtookforwardthevisionarymanifestoandconvertedthebroaderplansintoactionablebudgetproposals.TheGovernmentcommitted17billiontoensureeachandeveryvillageacrossIndiaisconnectedtotheinformationsuperhighwayalongwithplanstodeliverdigitalliteracyprogrammesstructuredaroundtheneedsofthepeople.TherailwaybudgettooproposedprovidingWi-Ficonnec-tivityattrainstationsonpremiumtrainsandOfceonWheels.ThebudgetrightlyfocusedonusingtechnologytoimprovethedismalstandardsofbasiceducationandhealthcaretorealIndiaBharatavastmajorityofwhomstillliveinruralandremotevillages.Useoftelemedicinevirtualclassroomsopenonlinecoursesande-educationcanbethekick-startertoachievesizeandscaletoimprovetheprimaryhealthcarenetworkandbasiceducationstandards.InadditionthecreationofthenewIntegratedOfceofInnovationandTechnologywillnotonlybreakde-partmentalsilosbutalsoplayanimportantroleinef-fectivedeliveryofservicesmonitoringperformancemanagingprojectsandimprovinggovernance.HoweverDigitalIndiaisnotjustaboutdeliveringbasicservicestoIndiansinsteaditispartofanintegratedvisiontotransformIndiaintoaknowledgedriveneconomicsuperpowerwithindigenousman-ufacturingandproductdevelopmentcapabilities.HencethecentralgovernmentisnowfocusedondevelopinganecosystemthatwouldmakeIndiaaresearchinnovationhubthroughanationwidedistrict-levelincubationandacceleratorprogrammedrivinginnovationfromthegroundup.IndiansbornandbredinIndiaeducatedinitspre-mierinstitutionssuchastheIITsIIMsalongwithahostofothershavebeenpioneersonforeignsoilsdrivinginnovationsthathavebenettedtheworld.PrimeMinisterModiandhisteamnowwishtocreateanenvironmentwherethishighlyregardedtalentpoolcanusetheirtalentsathomeandcreateworldbeatingproducts.WhilesoftwareserviceswouldstillbeanimportantpartoftheIndiansuccessstorythevisioniswhynotlooktohostthenextGoogleFace-bookandAppleofthisworldonIndiansoil.Withtherightimpetusthiscanandwillbeachieved.DigitalIndiaisnotjustaboutdeliveringbasicservicestoIndiansinsteaditispartofanintegratedvisiontotransformIndia...7OPINION December2014INDIAGLOBALBUSINESSDigitalIndiaisaboutimprovinglivesIndiaInc.InterviewQWhatistherationaleunderlyingtheDigitalIndiainitiativeThisgovernmentwaselectedonapromisetodelivergoodgovernanceandensuredevelopmentforallSabkaVikas.AndtheDigitalIndiainitiativewouldbeakeycomponentthroughwhichthegovernmentfullsthosepromisesthePrimeMinisterhasmadetothepeopleofIndia.InanutshellDigitalIndiaisaboutimprovinglivesofIndiansenabledbytechnologythroughknowledge-basedtransformation.WewanttoensureeachandeveryIndianwhetherinamajormetropolisorsmallertownsorruralareashastheopportunitiesthattheproliferationoftechnologyoffersinthe21stcentury.QWhatisyourroadmaptoimplementthisambitiousprojectTherearethreeprimaryaspectsofDigitalIndiadigitalinfrastructureasautilitytoeverycitizengovernanceandservicesondemandanddigitalempowermentofcitizens.Achievingtherstoneisimperativetodeliveringtheremainingtwo.HencemyMinistryisworkingintandemwithotherMinistriesandDepartmentsoftheUniongovernmentandwithstategovernmentsaswellastheprivatesectortoensureeachandeveryvillageinthecountryisconnectedbytheinformationhighway.AsthePrimeMinisterhasmadeclearinthe21stcenturybroadbandconnectivityisnotaluxurybutanecessity.Ouraimistohaveall250000villagesinthecountryintegratedwiththeNationalOpticalFibreNetworkNOFNalbeitinaphasedmanner.Intherstyearwewillconnect50000grampanchayatsandRaviShankarPrasadischargedwithmakingthenewIndiangovernmentsvisionofatrulyDigitalIndiaarealityastheministerforcom-municationsandinformationtechnology.HerehespeakstoIndiaInc.aboutwhatthatchal-lengeinvolvestheroadmapfortheprojectandhisownvisioninaccomplishingtheambitioustask.INTERVIEWInanutshellDigitalIndiaisaboutimprovinglivesofIndiansenabledbytechnologythroughknowledge-basedtransformation.WewanttoensureeachandeveryIndianwhetherinamajormetropolisorsmallertownsorruralareashastheopportunitiesthattheproliferationoftechnologyoffersinthe21stcentury.8 December2014www.indiaincorporated.com100000panchayatsineachofthefollowingtwoyears.OncetheconnectivityisthereitwouldleadtoawholerangeofservicesquitesimilartothetelecomrevolutionwesawduringPrimeMinisterVajpayeesgovernment1998-2004.LikethenIrmlybelievetheprivatesectorwillusethebroadbandinfrastructuretodeliverservicesincludinge-healthe-educationandaveryexpandedandintensivee-commerce.Thegovernmentwillalsohavetokeeppacewithpublicservicedeliverythroughe-channelsbecausepeoplewouldexpectitasanorm.TheconnectivitydrivewouldboostallninemajorpillarsoftheDigitalIndiavisionbroadbandhighwaysuniversalaccesstomobileconnectivitypublicInternetaccessprogrammee-governancereforminggovernmentthroughtechnologye-krantiorelectronicdeliveryofservicesinformationforallelectronicsmanufacturingITforjobsandearly-harvestprogrammes.QHowareyoulookingtoaddressthechallengeofdigitalliteracyItkeepsmeawakeatnight.ThisisundoubtedlyachallengethatneedstobeaddressedifwearetoachievetheempowermentofeachandeveryIndian.Wehaveanambitiousgoaltotrain10millionpeoplethroughDishaortheDigitalSakshartaAbhiyaanDigitalLiteracyMovementusingdifferenttrainingmodulestosuitthedifferingneedsofpeople.InadditionweareenhancingthetrainingbeingdeliveredbytheNationalInstituteforElectronicsandInformationTechnologyusingaPPPmodel.InOctoberwereleasedadirectoryofprivatetraininginstitutesinthecountry.Andnowwearelookingtoaddtothatlisttoensurethereareadequateinstitutionsthatcanequippeoplewiththenecessarytoolstooptimiseopportunitiesinaknowledge-basedeconomy.WearealsoprovidingfreeofcosttrainingtoSCSTandOBCcommunityandnominalfeesfortheothercategories.ThetrainingprogrammehasbeendesignedinvariousIndianlanguages.IenvisionanexplosionofdigitalliteracyprogrammestosatisfytheaspirationalneedsofIndians.TodayyoundEnglishmediumschoolsinruralareasanembodimentofthetypicalIndianaspiration.SimilarlyIexpectpeopleandtheiraspirationsforabetterlifeforthemselvesandfortheirchildrentodrivedigitalliteracy.AshiningexampleofdigitalliteracywouldbewhenDalitwomenwouldruncommonservicecentresaimedatfacilitatingvariousservicesincludingGovernmenttocitizenservicesandhopefullyevenBPOsfromsmalltownsandvillages.Thatisthedream.QTheDigitalIndiavisionisentwinedwithPrimeMinisterModiscalltoMakeinIndiathroughelectronicsmanufacturing.CanthisworkOfcourseitcanwork.Anditwillwork.Wewillmakeitwork.Indiahas900millionmobilephonesandyetnotasingleoneismanufacturedherebecauseitusedtobeeasiertoimportthantomanufacture.Indiaimportselectronicgoodsworth100billioneveryyear.By2020thiswillgoupto400billion.Thatisnotsustainable.WithourresourcestalentpoolandentrepreneurialcultureIndianeedstobeamanufacturinghubjustasthePrimeMinistersaidinhisIndependenceDayspeech.Ourgovernmenthasrestructureddutytariffsandcreatedaframeworktoincentiviseelectronicmanufacturingthroughtheclustersscheme.WehavealsoengagedchiefministersandstategovernmentsandImustcommendourchiefministersforbeingreceptivetothisideaandpushingtheclusterschemesintheirrespectivestates.INTERVIEWElectronicManufacturingmeanssettingupelectronicmanufacturingunitsinIndianotonlyformanufacturingofelectronicgoodsforIndiabutalsoforexportingthesametoothercountries.ThatiswhatMakeInIndiaisallabout.9 December2014INDIAGLOBALBUSINESSThisCentre-statejointapproachhasbeenwidelywelcomedintheprivatesector.NotonlydomesticcompaniesbutalsolargeelectronicsmanufacturersfromGermanySouthKoreaandelsewherearerespondingpositivelytoMakeinIndia.ElectronicManufacturingmeanssettingupelectronicmanufacturingunitsinIndianotonlyformanufacturingofelectronicgoodsforIndiabutalsoforexportingthesametoothercountries.Wehavealreadygiveninprincipleapprovalof10tenunitsandnalapprovalof2twounits.Another8eightunitsareinthepipeline.IamcondenttheamazingIndiansuccessstoryintheITservicessectorcanbereplicatedinhigh-endelectronicsmanufacture.Theskyisthelimit.QFinallyMinisterDigitalIndiaistrulyanambitiousidea.HowcondentareyouofensuringthiscanbedeliveredinthetimescalesthegovernmenthaslaidoutThisisapriorityforthePrimeMinisterandthegovernment.ImonitortheprogressfortnightlywhileourMinistryssecretaryisevaluatingandcoordinatingthisprojectonadailybasistalkingconstantlytootherCentralgovernmentDepartmentsaswellastostategovernments.AchievingthegoalssetoutintheDigitalIndiavisionwouldrequireCentralandstategovernmentstoworkinharmony.ThestategovernmentshaveboughtintothevisionandassuchIamcondentwewillnotonlyachievethegoalssetoutbutdosowithintheproposeddeadlines.AshiningexampleofdigitalliteracywouldbewhenDalitwomenwouldruncommonservicecentresaimedatfacilitatingvariousservicesincludingGovernmenttocitizenservicesandhopefullyevenBPOsfromsmalltownsandvillages.Thatisthedream.INTERVIEW10 www.indiaincorporated.comwww.indiaincorporated.comForbusinessdevelopmentopportunitiespleaseemailexpertsindiaincorporated.comLondon4402078732386India9107940063339IndiaIncorpindiaincorporatedcompanyindia-inc..OnlinePrintEventsBUSINESSINTELLIGENCEADVISORYSERVICESIndiaInc.BusinessIntelligenceServiceensuresallappropriateinformationiscollatedprocessedandanalysedeffectivelytoaddvalueinorganisationaldecisionmaking. December2014INDIAGLOBALBUSINESSGettingsmartaboutSmartCitiesTheNarendraModigovernmentsplantobuild100smartcitiesacrossIndiacantbefaultedinprinciple.Butthegovernmenthasyettocomeoutwithspecicssoanycommentsabouttheproposalhavetobeperforcegeneralinnature.Butafewpointersalreadyexistonthewayforward.Butrstletusputthecaveatsonthetable.Thereisnoprecisedenitionofwhatmakesacitysmart.Thegenerallyaccepteddescriptionisofacitythatiswellplannedenergyefcientefuent-neutralecologicallysustainableandbackedbyatechnologicalinformationtechnologybackbonethatfeedsthecityauthoritieswithrealtimeinformationonsayelectricityconsumptioninvariouspocketssothatpowercanbeevacuatedfromenergysurplusareastoonesfacingadeciencyforoptimalutilisationofresources.Thesamecanbereplicatedforgasconsumptiongarbagedisposaltrafcmanagementandothercivicamenities.ThenextquestionthatarisesiswhydoweneedsmartcitiesIndiascitiesareincreasinglybecomingandinsomecasesarealreadyunlivable.Studiessuggestthatby2030thenumberofIndianslivingincitieswilldoublefrom290millionaccordingtothe2001censustoabout600millionby2030.Obviouslythismassiveinuxofpopulationwillneednewlivingandworkplaces.McKinseyGlobalInstitutehasestimatedthatbythenurbanIndiawouldaccountfor70percentofallnewjobsandaccountfor70percentofIndiasGDP.ModisSmartCitiesplanseekstoaddressthischallenge.Indiasexistingcitiesarentenough.Newonesneedtobebuilt.Theresnoquestionofthat.Butarchaicrulesandabureaucracystillstuckinthesocialist-eracommandandcontroleconomyarethebiggesthurdlesapartfromnancesthatthegovernmentwillhavetotackle.HereitwillbeinformativetolookatthetravailsfacedbytheGujaratInternationalFinanceTecGIFTaRs78000-croresmartcityplannedin2007byModiwhilehewasstillchiefministerofGujarat.AjointventurebetweenthestategovernmentandInfrastructureLeasingandFinancialServicesLtdHOTSPOT12 December2014www.indiaincorporated.comILFStheprojectwasenvisagedasIndiasanswertoShanghaiLondonandTokyobutthankstoalethargicbureaucracyatinNewDelhiunderthepreviousUnitedProgressiveAlliancegovernmentthehalfcompletedprojectislanguishingforwantofclearnorms.ThenancecommerceurbandevelopmentandaviationministriesnowallunderBJPministersareexpectedtosmoothentheroadblocksandfasttracktheprojectbutthedelaysunderthepreviousgovernmentshouldserveasapointertowhatanobstructionistbureaucracycandotoeventhewell-conceivedprojects.WhenthegovernmentcomesoutwithrulesforthesesmartcitiesitwoulddowelltofactorintheunnecessarydelaysfacedbyGIFTtoensurethatothersarespareditsfate.Otherwiseprivatenancierssinequanonforthesuccessofthesmartcityplanwillnotcomeforwardtoinvestthebillionsofdollarsrequiredtoturnthisconceptintoareality.InhismaidenBudgetonJuly10thisyearFinanceMinisterArunJaitleyhadallocatedRs7060croreabout117millionforthisinitiative.Theallocationheexplainedwastoserveasseedmoneyfortheprojectmorefundswouldbeprovidedasandwhenitbecamenecessary.Thegovernmentcaninvestonlysomuch.Privateespeciallyforeigncapitalwillbenecessarytomakethisprojectasuccess.Butcapitalwillpourinonlyifpoliciesareclearandcastinstone.TheModigovernmentwillhavetomovefastandcomeoutwithapolicydocumentonsmartcitiestocapitaliseontherenewedfeelgoodfactoraboutIndiaandgetthisprojectwhichcanbeagamechangerofftheground.Studiesbasedonthe2001censussuggestthatby2030thenumberofIndianslivingincitieswilldoublefrom290milliontoabout600millionby2030.HOTSPOT13 December2014INDIAGLOBALBUSINESSDigitalIndiaAparadigmshiforgovernanceTheNarendraModigovernmenthasbeenhyperactiveinthesixmonthsithasbeeninpowerinNewDelhiannouncingaslewofnewinitiativesthatcanpotentiallytransformthecountry.ManyofthemsuchastheSwachhBharatYojanatobuildmillionsoftoiletstoovercometheproblemofopendefecationandtheMakeinIndiainitiativewhichseekstotransformIndiaintoamanufacturingpowerhousealaChinahavereceivedwidespreadplayinthemedia.IronicallyModisDigitalIndiainitiativetheschemethatcanmosttransformIndiaandinfactbethebackboneforthedeliveryofthePrimeMinisterscorepromisesofprovidinggoodgovernancemaximumgovernanceandminimumgovernancehasbyandlargebeenignoredatleastinthepopularperception.AmongthemanyproblemsofgovernancethathobbleIndiasdevelopmentaretheissuesoflackoftransparencyindecisionmakingabsenceoflastmilemechanismstodeliverservicestothoseneedingthemandcorruptionandsloththatmakeitModisDigitalIndiainitiativetheschemethatcanmosttransformIndiaandinfactbethebackboneforthedeliveryofthePrimeMinisterscorepromisesofprovidinggoodgovernanceANALYSISTheDigitalIndiaisaboldandambitiousinitiativeItwillmakeiteasierforthegovernmenttodeliver.UNIVERSALACCESSTOMOBILECONNECTIVITYCoverageRemaininguncoveredvillages42300villagesTimelineFY2014-18CostRs16000CrNodalDeptDoTOngoingProgrammeIncreasednetworkpenetrationcoverageofgaps14 December2014www.indiaincorporated.comANALYSISdifcultforpeoplewithouttherightconnectionstoaccesspublicgoodsandservices.TheDigitalIndiaplancanchangethatnarrative.ItenvisagesanexpenditureofRs1lakhcroreabout17billiononlayingacountrywidenetworkofopticalbrecablesandoncreatingalliedinfrastructureandhasninemainpillars.ItsaboldandambitiousinitiativeinacountrythathasbeencursedsinceIndependencewithabloatedgovernmentandsub-optimalgovernance.Thisprogrammecanactuallyempowertheso-calledaamaadmicommonmanbyprovidinghiminformationthatthebureaucracyatalllevelshascontrivedtowithhold.ItwillmakeiteasierforthegovernmentallgovernmentstheCentrethestatesandthegrassroots-levelpanchayatstodelivereducationhealthcarejusticeandgeneralgovernancethatcanactuallyupliftthelivesofmillionsofpeople.Moreimportantlyitwillmakepeoplesittingingovernmentofcesaccountablefortheiractions.Indiaiswidelyacknowledgedasaglobalinformationtechnologypowerhousebutthislabelhidesanunpalatabletruth.OnlyaboutaquarterofIndianshaveaccesstotheinternet.AsaresultaNINEPILLERSOFDIGITALINDIABROADBANDHIGHWAYBroadbandHighwayUniversalAccesstomobileconnectivityPublicInternetAccessProgrammeE-GovernanceReformingGovernmentThroughTechnologyE-KrantiElectronicDeliveryofServiceInformationforAllElectronicsManufacturingTargetNetZeroImportITforJobsEarlyHarvestProgramme123456789combinationofpoliticiansbureaucratscontractorsandmiddlemenatalllevelsleveragewhatgametheoristscallasymmetryofinformationtodenytheintendedbeneciariesofpublicservicestheirdues.TheDigitalIndianprogrammeifsuccessfullyimplementedcanchangetheparadigmofgovernanceinthiscountrybyarmingthecommon1yr50000GP2yr100000GP3yr100000GPCoverage250000GPTimelineDecember2016CAPEXRs32000CrNodalDeptDoTBroadbandforallRuralBroadbandforallUrbanChangesinRulestofacilitate.VirtualNetworkOperatorsMandatecommunicationinfrastructureinnewurbandevelopmentandbuildings.NationalInformationInfrastructureIntegrationofSWANNKNNOFN.Tobeimplementedin2yearsCoverageNationwideTimelineMarch2017CostRs15686CrNodalDeptDeitY15 December2014INDIAGLOBALBUSINESSmanwithinformationthatwillenablehimtoclaimhisrights.DigitalIndiaalsooffersamassiveopportunityfortheprivatesectortoparticipateinandprotfromthisempowerment.ThegovernmenthasproposedapublicprivateparticipationPPPmodeltorolloutthisprogramme.Theinfrastructureitselfismassiveandtheproposedoutlayof17billionmeansmanymultinationalanddomesticcompaniescanhopetowinsubstantialcontracts.MicrosofthasalreadyappliedtorolloutapilotprojecttousewhitespacetheunusedspectrumbetweentwoanalogueTVchannelstoprovidefreeinternetaccess.Thespectrumisownedbythegovernmentandbythenationalgovernment-ownedbroadcasterDoordarshan.IfsuccessfulthiscanprovidealliptotheDigitalIndiainitiative.ThenitcanalsoprovideanimpetustoIndianmanufacturingbyopeningupamassivedemandforinternet-relatedequipmentroutersswitchesanddevicesmostlyaffordablesmartmobilephonesthatwillfacilitatelastmileconnectivity.Thisinturncancreatejobsandeco-systemthattakestheMakeinIndiainitiativeforward.Itsanambitiousprogrammetheresnodoubtaboutthatanditiscriticallydependentonintensiveandhonestimplementation.CantheIndiangovernmentpullitoffAndmoreimportantlycanitcarryalongthestateandlocalgovernmentsacrossthecountrythatwouldstandtolosetheirpowerofinformationarbitrageifitsucceedsThePrimeMinisterstrackrecordasapersonwhocangetthingsdoneeveninthefaceofstiffoppositiongiveshope.INFORMATIONFORALLANALYSISGovernmentpro-activelyengagesthroughsocialmediaandwebbasedplatformstoinformcitizensMyGov.in2-waycommunicationbetweencitizensandgov.LargelyutiliseexistinginfrastructurelimitedadditionalresourcesneededOnlineHostingofInformationdocumentsCitizenshaveopeneasyaccesstoinformationOpendataplatformOnlinemessagingtocitizensonspecialoccasionsprograms412316.. 11www.indiaincorporated.comwww.indiaincorporated.comFormoreinfoabouttheeventpleaseemailinfoindiaincorporated.comLondon4402078732386India9107940063339IndiaIncorpindiaincorporatedcompanyindia-inc..OnlinePrintEventsJOINUSLONDONUNITEDKINGDOMMoredetailstofollow-www.indiaincorporated.comeventsCROSSBORDERDEALSDEALMAKERSDEALMAKERSCONCLAVE2015 December2014INDIAGLOBALBUSINESSGoogletorolloutinitiativestosupportPrimeMinisterModisvisionofDigitalIndiaAspartofsupportingthePMsvisionGooglewillrunanumberofcampaignsaspartoftheGovernmentofIndiasDigitalIndiaprogram.InSeptember2014GoogleIndiaannouncedtherolloutofvariousinitiativestosupportthePrimeMinistersvisionofDigitalIndiamakingitoneoftherstcompaniestoendorsetheprogram.TimeandagainthePrimeMinisterhascalledformovingtowardsaDigitalIndiawheretechnologybecomesthefoundationofgoodgovernanceandIndiamovestowardsaknowledgeeconomybasedontheMantraofITInformationTechnologyITIndianTalentITIndiasTomorrow.AspartofsupportingthePrimeMinistersvisionGooglewillrunanumberofcampaignsaspartoftheGovernmentofIndiasDigitalIndiaprogram.ThehighlightsareMyGovthecitizenengagementplatformoftheGovernmentandGooglearecollaboratingtolaunchanationwidecontesttodevelopamobileappforthePMsOfce.ThemobileappwillbringthePMOtoeverycitizenandthecontestwillshowcasehowIndianscanbuildaworldclassappAlongwithmanymediaandinternetcompaniesGoogleannouncedtheformationoftheIndianLanguageInternetAlliance.TheallianceaimsatbuildingavibrantwebecosysteminIndianlanguagesaimingtoremovelanguageasabarrierwhennewuserscomeonlineinIndiaHelpingWomenGetOnlineisaagshipprogramaimedatempoweringwomenbyimpartinginterneteducationandensuringrelevantcontentisavailableGettingIndianSMEsOnlinebygivingthemanonlinepresenceandexpandingtheirmarketGettingIndiasRichHeritageandCultureOnlinethroughspecial360degreeimageryandCulturalInstituteexhibitsDigitalliteracyandInternetsafetyworkshopsforschoolsofcialsandelectedrepresentatives.R.S.SharmaSecretaryoftheDepartmentofElectronicsInformationTechnologysaidTheDigitalIndiaProgramhasbeenlaunchedwiththevisionoftransformingIndiaintoadigitallyempoweredsocietyandknowledgeeconomy.ItcantrulytransformIndiaandbringitonparwithotherdevelopedcountries.ImhappyGoogleiscomingforwardtorolloutinitiativesthatwillcontributetotheDigitalIndiavision.Imsureotherswillcomeforwardandjointhismoment.RajanAnandanVicePresidentandManagingDirectorGoogleIndiasaidIndiaisalreadyhometothe3rdlargestnumberofinternetusersgloballywith245millionusersasofJune2014.Weareontracktobecomethe2ndlargestusermarketby2015anda500millionusermarketby2016.YettherearemorethanabillionpeoplewhowillneedtobebroughtonlineforIndiatorealisethevisionofadigitallyconnectedknowledgeeconomy.PrimeMinisterModisDigitalIndiaprogramwillplayatransformationalroleinachievingthisandweareexcitedtobemakingameaningfulcontributionbyrollingoutseveralinitiativesincollaborationwiththeGovernmentofIndia.GoogleisworkingwiththeDepartmentofInformationTechnologyandotherStateGovernmentstodeveloptheseinitiatives.RecentlytheGovernmentofAndhraPradeshsignedanMoUwithGooglefortherolloutoftheseinitiativesinthestate.SECTORFOCUS-ITWeareexcitedtobemakingameaningfulcontributionbyrollingoutseveralinitiativesincollaborationwiththeGovernmentofIndiaRajanAnandanVicePresidentandManagingDirectorofGoogleIndia18 December2014www.indiaincorporated.comIndiaissettobecomethesecond-largestinformationtechnologymarketintheAsiaPacicregionby2018.ItwilltakeoverfromAustraliaandtrailbehindonlyChinaoverthenextfouryearsaccordingtolatestresearchbyGartner.ThiswillcomeasgoodnewsfortheIndiangovernmentsDigitalIndiaplans.PeterSondergaardseniorvicepresidentandglobalheadofresearchatGartnersaidIndiaisforecasttobethethirdlargestITmarketwithintheAsiaPacicregionbytheendof2016andwillfurtherprogresstobecomethesecondlargestmarketforITbytheendof2018.IndianITtohikeupby2018Indiaissettobecomethesecond-largestinformationtechnologymarketintheAsiaPacicregion.SNAPSHOTMuchofthegrowthfrombeingthenumberfourmarketinAsiaPacictonumberthreeislikelytohappenin2015.ITspendinIndiaisprojectedtototal73.3billionin2015a9.4percentincreasefromthe67.1billionforecastfor2014.ITserviceswillrecordthestrongestrevenuegrowthat15.7percentin2015softwarewillgrowat14percent.Deviceswillcontinuetoaccountforthesecond-largestpartofthemarketwith33percentshareofrevenueandwillgrow12.6percentin2015.BillionYears20142015011.81.62ITServiceGrowthGovernmentITSpendingGovernmentSoftwareSpending7.2bn6.6bn20152014910mn788mn20152014TRENDSINGOVERNMENTITSPENDING19 December2014www.indiaincorporated.comZuckerberghasexpressedhisreadinesstojoinIndiasambitious3.5billionNationalOpticalFibreNetworkDronestoaidinmakingDigitalIndiaarealityTheIndiangovernmentsambitiousplanstoconnect250000ofIndias600000villageswithhighspeedInternetbandwidthhavereceivedamassiveboostfromFacebookfounderandCEOMarkZuckerberg.ZuckerbergduringhisrsttriptoIndiametwiththePrimeMinisterNarendraModiaswellasICTministerRaviShankarPrasadwhereheexpressedhisreadinesstojoinIndiasambitious3.5billionNationalOpticalFibreNetworkasapartneranddeployoutoftheboxalternativetechnologiestorollouttheproject.FacebookislookingtolaunchapilotprojectinSeemandhraamongotherstatesasthestateisseentobeaheadofothersinitsadoptionoftechnology.ThesocialmediagiantisdevelopingsolardronesthesizeofaJumboJetweighingonlyasmuchasfourcartyres.Thesearecapableofyingformanyyearsandfacilitatebroadbandconnectivityoverlargeswathesoftheworld.PrimeMinisterNarendraModiakeentechnologyenthusiastplanstousetheNationalFibreOpticNetworktodeliverservicessuchashealtheducationandotherservicestothepoorestofthepoorwhomtheregulargovernmentmachineryhasbeenunabletoreach.DuringhismeetingwithPrimeMinisterModiZuckerbergalsoexpressedhisinterestincontributingFacebookstechnologymuscletothePrimeMinistersSwacchBharatAbiyanCleanIndiaCampaignandreafrmedhiscommitmenttotheDigitalIndiainitiativethatseekstousetechnologytoreachthefruitsofgovernancetothepoorestofthepoor.PreviousgovernmentshavehadschemesforthisandothersectionsofthepeoplebutpoorimplementationandcorruptionhavedeniedIndiansthebenetofthehumungousamountsthegovernmentspendsonwelfarehealthandeducationeveryyear.Modihasproposedanalternativeblueprintusetechnologytocutoutorminimisethehumaninterfaceandthusthepossibilityofgrafttodelivertothepeoplewhatistheirright.AndthatiswherethepeopleofIndiawillbehopingFacebookwillbeabletodeliver.SPECIALREPORT21 December2014INDIAGLOBALBUSINESSQualcommbelievesaccesstoadvancedwirelesstechnologiescanimprovepeo-pleslives.QualcommWirelessReachisastrategicinitiativethatbringswirelesstechnologytounderservedcommunitiesglobally.WirelessReachinvestsinprojectsthatfosterentre-preneurshipaidinpublicsafetyenhancethedeliv-eryofhealthcareenrichteachingandlearningandimproveenvironmentalsustainability.Formalisedin2006WirelessReachhasgrowntoincludenearly100projectsinmorethan35countries.ThegoalofWirelessReachistocreatesustainableadvancedwirelessprojectsthatstrengtheneconomicandsocialdevelopment.WirelessReachprojectsdemonstrateinnovativeusesofQualcommtechnologyforsocialgoodandhelpdrivehumanandeconomicprogressinunderservedareas.WirelessReachcollaborateswithnon-governmentalorganisationsuniversitiesandgovernmentinstitutionsnonprotsdevelopmentagenciesandotherprivatesectorcompanies.AdvancedWirelesstechnologycanimprovepeopleslivesQualcommWirelessReachisastrategicinitiativethatbringswirelesstechnologytounderservedcommunitiesglobally.WirelessReachProjectsinIndiaFisherFriendMobileApplicationFisherFriendprovidescomprehensiveinformationonoceanconditionssuchaswindspeedwinddirectionandwaveheight.Fishermenusethisinformationtodeterminewhenitissafetogotosea.ThemobileapplicationleveragesthesmartphonesGPSfeaturetomapthecoordinatesofPotentialFishingZonePFZAdvisoriesprovidedbytheIndianNationalCentreforOceanInformationServicesandchartacoursetothePFZ.FisherFriendalertstheshermenofTamilNaduwhentheyreapproachingtheinternationalboundarylineenablingthemtochangecourseandavoidcrossingtheborder.FishermenalsouseFisherFriendtoobtaincurrentmarketpricesenablingthemtonegotiatethebestpricesfortheircatch.Morethan500shermenhaveusedFisherFriend.AccordingtoagoogleanalyticsreportwhichmeasuresapplicationusageduringtheperiodAprilFEATURE22 December2014www.indiaincorporated.comJune2014FisherFriendwaslaunchedmorethan8000times.PopularapplicationusesincludedwaveheightwindspeedandGPS.Themobileapplicationhashelpedintherescueofmorethan40shermenwhowerecaughtinbadweatherconditions.TheseshermenusedFisherFriendtocommunicatetheirGPSlocationtothecoastguard.TheFisherFriendinitiativewonthemBillionthawardinthecategoryofm-AgricultureandEcology.MSSRFistheleadimplementingagencythatanchorstheproject.InpartnershipwiththeshingcommunityithasprovidedinputsfordesigningtheFisherFriendapplicationsourcesvariouscriticalshing-relatedinformationdisseminatedthroughFisherFriendandprovidestrainingandsupporttotheshermen.Acasestudyisavailableatwww.qualcomm.commediadocumentsleswireless-reach-case-study-india-sher-friend-english-.pdfSootSwapProjectTraditionalcookstoveswhichmanyfamiliesinunderservedcommunitiesusecanhavebothadversehealthandenvironmentaleffects.Howevermostusersofthesetraditionalcookingstovesnditunaffordabletoreplacethemwithcleancookstoves.TheSootSwapmobileapplicationprovidesanaffordablereliablemobilephone-basedmonitoringdevicetomeasureusageofcleancookstoves.Thisenablesfamiliestoobtaincreditsfromavoluntarycarbonexchangewhentheyusecleancookstovestherebyprovidingthemwithanancialincentiveforusingcleancookstoveswhilealsoreducingcarbonemissions.NexleaftheimplementationpartnerhasdeployedarobustAndroidapplicationwhichenablestrackingoftheusageofthecleancookstove.Theapplicationhasalreadybeeninstalledin50cleancookstovesandbyNovember2014willbeinstalledin250cleancookstovesinUttarPradesh.Thefamiliesusingthecleancookstovesarealreadybeingpaidanancialincentiveforcleancookstoveusage.Real-timeusageofthecleancookstoveisprovidedthroughanonlinedashboard.Acasestudyisavailableatwww.qualcomm.commediadocumentswireless-reach-case-study-india-sootswap-englishPlayandLearnProjectThePlayandLearnprogramfocusesontheimprovementofliteracyandnumeracyskillsofyoungchildrenages5-8throughinnovativegamesonaffordable3Gtabletsandsmartphones.ThroughthePlayandLearnprogram10Androidbasedgamessupplementedthecurriculumofchildrenstudyingingrades12and3.TheywerecreatedusingSesameWorkshopIndiaseducationaloutreachandtelevisionprogramcontent.ThegamesareavailablefordownloadfromtheGooglestore.ThegamesweredeployedinacommunitysettingaswellasschoolsinDelhiandruralschoolsintheBiharstateofIndia.Researchhasdemonstratedthatthechildrenplayingthesegamesimprovedtheirlanguagescoresandbecameadeptinusingthetablets.Acasestudyisavailableatwww.qualcomm.commediadocumentsplay-n-learn-improving-childrens-literacy-and-numeracy-skills-entertaining-androidFEATURE23 14DIGITALININDIAJULY-2014FACTFILETOTALPOPULATIONINTERNETUSERSACTIVESOCIALMEDIAUSERSACTIVEMOBILESUBSCRIPTION1256MILLIONURBANPOP31252MILLIONPENETRATION19106MILLIONPENETRATION8886MILLIONPENETRATION70INDIAGLOBALBUSINESS 15MOBILEPHONEUSERSCOMPARETOBROADBANDFACTFILEMobilephoneusersTotalMobilephoneUsersTotalBroadbandSubscribersUsersinUrbanAreasWiredSubscribersUsersinRuralAreasMobileDeviceusersPhoneDongles904.51mn532.73mn371.78mnBroadbandsubscribers60.87mn45.61mn14.86mnwww.indiaincorporated.com December2014INDIAGLOBALBUSINESSDigitalIndiaAwidersocioeconomicimpactAshokMalikisaprominentnewscolumnistinIndia.HewritesontheincreasingintersectionofIndiasdomesticpoliticsandforeignandtradepolicies.InmanysensestheDigitalIndiainitiativewillbecomeabarometerbywhichtojudgethesuccessorfailureoftheNarendraModigovernmentinthecomingveyears.InitsdesignanditsindividualstrandstheprogrammehasthepotentialtoprovidejobsthatyoungIndiansneedtoprovideconnectivitythatanationaleconomicsystemneedsandtoprovidethetechnologicaltoolsthatamodernisingsocietyneeds.OnemillionIndiansentertheworkforceeachmonth.Admittedlynotallofthemcangetcutting-edgejobsbuteithermanufacturingjobsorservices-sectorjobsowingfromtheimpactofarobustmanufacturingeconomyhavetobefoundforasmanyofthemaspossible.ElectronicshardwarecomprisesIndiassecondlargestimportaftercrudeoil.Inthepastquartercenturythecountryhasfocusedonsoftwarebutnothardware.AsaresultitisnotpartofglobalandAsiansupplychainsthatgoinandoutofsomanyregionalcountriesincludingChinaandtheASEANmembers.DigitalIndiawithitsstressonmakingIndiaamanufacturingbasehopestochangethat.Secondarevampingofthegovernment-citizeninterfaceandareimaginingofdeliveryofpublicservicesispartofPrimeMinisterModismandate.Thisrangesfromservicesacitizenseekstobenetsthatareduetohimorherfromanapplicationforapassporttoreceiptofcashtransfers.Thisisnotpossiblewithoutmakingdigitalandonlineplatformsubiquitousandascommonplaceastelecomboothsusedtobeinthe1990sbeforeofcoursethemobilephonerevolutiontookover.Theideathatthemobilephoneandbefore2019whenthecurrentgovernmentendsitstermthereisafairchancethateveryIndianeveryIndianhouseholdatanyratewillhaveacellphoneconnectioncanbecomeanordinarycitizensworkstationdeviceofengagementwiththegovernmentandwithutilitiesandhisorherbankisanappealingone.ItalsoseemsatallorderbutDigitalIndiaisnothingifnotambitious.Finallythereisthequestionofthesinewsofanationaleconomicframeworkthedigitalequivalentofanetworkofhighwaysandrailwaytracks.TheabsenceofthisproducesinefcienciesanddistortionsandsimplywillnotallowIndiatomakethatdening21stcenturyleap.IfatruckleavesGuwahatiforKanyakumariorshouldtheideaofaseamlessSAARCcorridorbecomearealityifthehypotheticaltruckjourneysfromDhakatoLahoreviaIndiawillthetruckdriverneedtostopateverytollboothorcanthedriverpaytollchargesattherstboothandhavethatinformationandintimationofobstruction-freepassageelectronicallytransmittedtoeveryothertollgatethatfollowsAlternativelywhenthegoodsandservicestaxGSTbecomesarealitywillitnotneedanITbackbonethatwillallowforreal-timesettlementsandallocationoftaxreceiptsbetweenvariousstakeholdersjurisdictionsandgovernmentsTheseareonlyexamples.TheopportunitiesDigitalIndiacanthrowupreallyarelimitless.Theprogrammehasthepotentialtoprovidejobsconnectivityandthetechnologicaltoolsthatamodernisingsocietyneeds.OPINION26 1918DIGITALINDIACONCLAVE2014US-IndiaStrategicDialougeSeriesOnlinePrintEventsPresentedbyIndustryPartnersInassociationwithSupportedbyCo-hostedbywww.usa.indiaincorporated.comdigital-india www.indiaincorporated.comUK78PallMallLondonSW1Y5ESINDIAC210TitaniumCityCentreSatelliteAhmedabad-380015GETINTOUCHinfoindiaincorporated.comINDIA9107940063339UK4402078732386INDIAGLBALBUSINESSIndiaincorpindiaincorporatedcompanyindia-incindiaincorporated