A touch of Indian chic hospitality for the world

A touch of Indian chic hospitality for the world

India's Bird Group, which operates the Roseate Hotels and Resorts luxury chain, has ambitions to expand across Europe and the Middle East after its most recent acquisition of a boutique hotel in the UK. Ankur Bhatia, executive director of the group and director, Bird Hospitality Services, tells 'India Global Business' about his vision for the industry and what sets his chain apart in the world of hospitality. How does your latest acquisition in the UK fit in with your global vision Roseate Hotels and Resorts is a global collection of unique and independent stay experiences by Bird Hospitality. Villa at Henrietta Park, formerly known as Villa Magdala, in the city of Bath, United Kingdom, is an integral part of our global strategy to offer best-in-class services that are carefully curated envisaging the best in design, art, hospitality, and personalisation centred around guest experience. Located in the heart of Bath, Villa at Henrietta Park rebranded as The Roseate Villa, Bath, is a unique and picturesque property offering 21 spacious and exquisitely appointed rooms. Set in two carefully restored Victorian houses with individual gardens featuring a quirky yet elegant personality, the property echoes a chic classism that resonated well with what Roseate Hotels and Resorts stands for. What are some of your other plans for the UK and other global markets As the only 'Indian' luxury hospitality brand with largest number of hospitality assets in the UK, we have plans of acquiring hotels and exploring management prospects in India and international markets like Europe, Middle East and the UK. These opportunities are being evaluated for synergies with the offerings of our brand - Roseate Hotels and Resorts. In India, we have a firm pipeline of three luxury and upscale properties in Jaipur, Goa and Rishikesh, apart from the two existing ones in New Delhi. The Roseate Ganges at Rishikesh will open by December 2017. Has Indian hospitality made its mark in the international arena Hospitality markets in countries such as the UK, Europe and the Middle East are mature with rules and regulations firmly in place that facilitates operational ease for domestic as well as international players that have a consistent tourism base and infrastructure. Considering the above, Indians have been working towards increasing their footprint as well as global customer-base. Roseate Hotels & Resorts has been looking at organic as well as global acquisitions to expand their presence. What sets Roseate Hotels and Resorts apart in the hospitality sector Roseate hotels and Resorts is a collection of uber luxury hotels consisting of four niche hotels across India and the UK, with more under development. The name 'Roseate' comes from a bird with pink-hued plumage - avant-garde, imaginative and contemporary in design, each Roseate hotel has a story to tell. Key focus is laid on the service, aesthetics and detailing of hotels that pave the way to stylised accommodation with high business efficiencies at city hotels and exquisite leisure options at resort locations. The group's flagship property, The Roseate New Delhi, is an urban luxury resort, located between the historical attractions of New Delhi and corporate hub of Gurgaon which provides guests an out of city experience. Roseate House New Delhi is an uber luxury city hotel that offers a distinctive style and is designed to cater to the next generation of savvy business and leisure travellers. Apart from The Roseate Villa, Roseate Hotels & Resorts has two other properties in UK. The Royal Park - a Roseate House hotel - an English style country house boutique hotel, and The Forbury Roseate, the finest 5-star hotel in Reading and the neighbouring Thames Valley. All the hotels under the Roseate Hotels & Resorts brand offer top notch guest experiences and are situated in the best locations. What do you feel is the essential ingredient for the success of a hospitality group The hospitality industry being a dynamic one, factors contributing to its success have been changing over time, driven by global competition and increasingly high customer expectations. Globally, there is an increasing need to focus on quality management to attract new customers and earn repeat business. At Roseate Hotels and Resorts, based on our extensive experience of personalised service to global travel markets, our core strategy remains offering well located properties that are relentlessly focused on quality supported by a deep understanding of guest requirements, cutting edge facilities and state of the art technology. On a personal note, what is the driving force behind your vision for the group To give the best in design, services and overall experience for our guests across all our hotels. *The Bird Group was founded in 1971 and today the New Delhi based group has more than 45 offices employing over 9,000 staff across the world. Besides hospitality and luxury retail, its core businesses include travel technology, aviation services and education.

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India Global Business
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