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Tata Group has to get the winds behind its sails

Cover Story, Global Edition- March 2018
by India Inc. Staff
The Tata Group is the best-known Indian business house in the world, but it has to address several issues to maintain its position as the gold standard of the country’s industry.

The Tata brand remains India’s most valuable and also the best-known global calling card of Indian industry. But in 2017, it fell out of the list of the world’s 100 top brands for the first time since 2007, clocking a rank of only 103. This marked a 14-position decline compared to the previous year, according to Brand Finance, a global consultancy that publishes an annual list of the world’s most valuable brands.