Master Blaster takes business of cricket global

2017/2016, July/August 2016, Emerging Markets
Sachin Tendulkar, well known for his big hits on the cricket pitch, has struck a unique off-field investment in an Australian headquartered firm to provide an edge to Indian sports’ brand image. ‘India Global Business’ caught up with him during the launch in London recently to see what the Little Master has in store for cricket this time.